Global Traceability Welcome New Team Members


We are delighted to welcome to Global Traceability Daniel Hüdig as technical director and Ping-Lian Wu as project manager.

Daniel has over 20 years of experience in software development and implementation. He will lead product development, supporting our existing service RADIX Tree and drive innovation developing new products, ensuring Global Traceability remains at the forefront of traceability and data management solutions.

Ping-Lian, since completing her masters in Sustainable Resource Management has extensive experience in the forestry sector, working at the European Forestry Institute researching the European wood market and the Accreditation Services International as a consultant investigating Chinese FSC chain of custody and controlled wood reports.

Ping-Lian’s knowledge and experience of the timber industry will provide valuable support for our clients implementing the RADIX Tree platform as part of our EUTR service, and support expansion of our services in the Chinese market.

Welcoming them both CEO Dr. Ulrich Heindl stated “We look forward to having Ping Lian in the team, with her expertise and knowledge she will strengthen our support for our clients, especially her knowledge on the Chinese market will add value to the service we offer”

“Daniel brings along many years of experience in developing software solutions and has at the same time implementation and project management expertise. Especially his knowledge in the SAP environment is a highly valuable for our clients.”

Everyone at Global Traceability looks forward to working alongside Daniel and Ping-Lian.